Flixster had been offering a D2D service as well, but it was suspended once Fandango acquired Flixster in early 2016 and another independent movie streaming service, M-GO. Several retailers including Vudu and CinemaNow offered this service. Disc to digital services allowed consumers to insert a DVD or Blu-ray into their computer's disc drive, scan it to verify ownership, and then add it to their UltraViolet collection for a fee. EST, or Electronic sell-through), or by using a disc to digital service (D2D). The account holder was allowed to share their library with 5 other users, which were called members.Ĭonsumers could acquire UltraViolet rights by purchasing a physical disc that included an UltraViolet activation code, by purchasing a movie directly from an electronic retailer (a.k.a. An UltraViolet account was a digital rights locker where licenses for purchased content were stored and managed irrespective of the point of sale. To use UltraViolet, consumers needed to create a free account, either through a participating UltraViolet service provider, or through the official website. beginning to drop out of issuing new UV rights for their films during that time period. This shutdown came after the launch of Movies Anywhere over a year earlier, along with Fox, Universal, Lionsgate, Paramount, and Warner Bros. On January 31, 2019, DECE announced that Ultraviolet would shut down on July 31, 2019. UltraViolet was deployed by the Digital Entertainment Content Ecosystem (DECE), an alliance of 85 companies that includes film studios, retailers, consumer electronics manufacturers, cable television companies, internet service providers (ISPs), internet hosting vendors, and other internet systems and security vendors, with the notable exceptions of Walt Disney Studios, Google, Amazon and Apple. UltraViolet also allowed users to share access to their library with up to five additional people. UltraViolet was a cloud-based digital rights locker for films and television programs that allowed consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services.

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